What is a Brand Logo?
Let us first take a look at some of the famous brand logos.
Did you recognize these brands?
Well, of course, you did. Who can forget the McDonald’s golden M Logo (which, in fact, is not just an M but two arches); don’t start craving for a McBurger just yet, we only want you to recall the brand. Now look at the second brand logo and do as its tagline says, ‘Just Do It.’ You know it’s Nike. You can recall brands just by seeing their logo. Now, let’s understand more about Brand Logos.
We, as customers, use many products in our day to day lives. Be it shoes, pen, mobile phone, or a car. The one thing that differentiates the similar products is their brand logo. What’s the first thing you see to identify the brand of a product? That might be its logo. With just a glance, we can tell the product name, type, and other details about it.
A Brand Logo is a visual mark of the company. It can be a sign, letter, name of the company, brand, or product, in a designed or graphic version. It identifies the brand, company, or product.
Why brands require logos?
Designing a brand logo is a crucial part of branding activity. Saying that a brand requires a logo just for identification is not right. There are many other purposes for having it. Following are some reasons why brands need a logo-
Makes your brand authentic
Branding is done for any product so that it can have an identity and set it apart from any competition. Designing a logo is also a crucial activity in branding. It can have an impact on the brand’s authenticity. Customers can have a hard time trusting a brand that has no Logo. It is an essential part of your brand, and it generates trust in customers for your brand. For example, you can trust the brand Levi’s and its denim collection because it has a logo.
Gives brand identity
The foundation of giving your brand identity is the logo. If you want customers to know and purchase your brand, then having a logo is a must. It is what the customers look for in a brand at first. The audience can connect to your brand more if you have a symbol that represents it. That’s the essence of a brand logo. It tells the story of your brand and form its identity. For example, you can identify the Nike shoes by seeing the swoosh symbol that is its logo.
Makes your brand different
Your brand logo makes your brand unique and one of a kind. There are many coffee brands in the market, but what makes Nescafe different is its logo. One can simply identify Nescafe among other coffee brands. Similarly, there are so many makeup brands like Loreal, Revlon, Dior, Maybelline New York, etc. All these brands have different logos that differentiates them. Brand Logo not only makes you different from your competitors but also tells how you’re better than other brands in the market.
Creates brand loyalty
If your customers prefer your brand, then they look for it everywhere. We have already discussed how the brand logo makes the brand authentic. Authenticity leads to the building of trust, and this trust makes the customers loyal to the brand. Customers check the logo first while purchasing a brand. Apple is a brand that has created customer loyalty at the utmost level. You can trust an iPhone by seeing its half bitten apple logo.
Makes your brand unforgettable
If you own a brand, then it is apparent that you post about it on brochures, magazines, newspapers, and online platforms. These are the places where you present your brand with its logo. The logo connects the audience with the brand. It makes your brand recognizable, and customers cannot forget your brand. People can forget a name but cannot forget what they see, and that makes your brand unforgettable because of its logo. Can you forget the McDonalds two golden arches of letter M? Maybe not.
How does a Brand Logo form?
There are many elements that create the Brand Logo. The elements that form a logo are:
Words and letters
The brand manager creates logos by adding words or letters of the brand name. It sometimes includes the first letter, abbreviations, or full name of the brand. It makes it easy for the customers to associate with the brand by seeing its logo. Some examples are Google, Coca-Cola, Volkswagen, Samsung, and Facebook.
Colour is also a crucial element of a logo. The brand manager may choose any colour that represents its brand. The logo can be just black and white, single-coloured, multicoloured, or monochrome.
Shapes and patterns
The shapes that a logo is made up of also have something to say about the brand. For example, round forms describe unity and warmth, straight and vertical lines depict masculinity.
Some brands create logos by including some image or graphics in their logo. Examples of such logos are: Dove has a white and golden bird in the logo; Apple has a half bitten apple as its logo; Puma has a leaping puma in its logo, etc.
Role of colour in Brand Logo
Colour is a crucial element of a Brand Logo. There are many colour options for the brand, like keeping black and white, single colour, or multicolour. Colours can evoke emotions in customers, so the psychology of colours is vital for brand identity.
The blue colour represents trust, security, cleanliness, and reliability.
Some examples of brands with blue colour in their logo are Nivea, Citi Bank, Visa, Panasonic, Intel, Danone, etc.
The red colour depicts love, power, aggression, danger, and passion. Some examples of brands that use red in their logos are H&M, Colgate, and Coca-Cola.
The green colour depicts nature, health, and eco-friendliness. Examples of brand logos in green colour are Starbucks, Tropicana, Spotify, Holiday Inn, etc.
Yellow colour represents positivity, happiness, hope, optimism, and cheerfulness. Brands with Yellow-coloured logos are Snapchat, Lipton, Lays, Pringles, etc.
This colour represents enthusiasm, warmth, cheerfulness, balance, and energy. Examples are Nick, JBL, Fanta, etc.
You can relate these colours with the respective brands and how they represent their brand.
How a Brand Logo reflect its brand?
We have already discussed how the brands form and what elements it includes. But there’s more to a brand than its colour, shape, and image. Today the famous brands create their logo strategically, and it has deep meaning to it. We are going to look at some famous brands’ logos with their hidden meanings.
In Amazon’s logo, we can see an arrow that points from A to Z. It depicts that they deliver everything from A to Z. The logo also describes that Amazon has a wide range of products.
If a company can do well in creativity, then it’s Unilever. In its logo, it has done an extraordinary job. It has a U-shaped logo with various figures. If you zoom in, you can see that it has different symbols for the 25 types of products it sells.
In Apple‘s logo, there is a half bitten apple. It comes from the story of Adam and Eve. It represents the fruit from the tree of knowledge.
LG has also done a good job in creating its logo. It looks like there are L and G letters in the symbol, but these letters make a face if you see them carefully. It gives the brand a human element that makes it more approachable.
This popular shipping company has a brand logo that symbolizes speed, which is a must in delivery services. Between Ex, there is an arrow that depicts moving in a forward direction.
Adidas‘s Brand Logo has three inclined lines that form a mountain-like shape. It represents the challenges and obstacles that athletes face during their sports activities, and Adidas helps to overcome them.
Most of the customers think that Hyundai‘s brand logo is the letter H. But the H is the silhouette of two individuals shaking hands. It represents the trust between company representatives and customers.
Baskin Robbins has 31 flavours in their ice-cream range. We’re stating this because even its Brand Logo depicts this fact. In its logo, letter B and R also hides 3 and 1. The letter B’s curve has 3, and Letter R’s stem is 1.
The Pinterest name itself determines pinning the things you like on the app. The brand logo is a pin itself, and they did a great job in choosing the right brand logo.
Gillette‘s logo is sharp like its razors. In the logo, the G and I, there’s a precise cut that shows how perfect it is to shave with its razor.
Brand Logos are essential in building a brand. Can you imagine any of your favourite brands without its logo? Probably not. That is why the logo plays a vital role in giving a brand its unique image and an identity so that the customers can remember their favorite brands without even reading its name. We have discussed everything about Brand Logos till now, and now it’s time to create one if you own a brand. Having a logo is like having a face for your brand that represents it and make its identity valid. Will you purchase a brand that has no identity? Maybe not. So that’s how a brand is incomplete without a logo.