11 Types of Marketing Strategies for Small Business

11 Types of marketing strategies for small business


Are you running a small cafe, a sweet shop, a retail outlet, a clothing store, or any other small business, then this blog is for you.
Small business owners have limited funds and resources to market their products. But, there are vast options for you out there that you can utilize to promote your business. If you are running a small business, and looking for ways to promote your business, then this blog is for you. We will discuss different types of marketing strategies for your small business.

11 Types of Marketing Strategies for Small Business

Build A Website

Among all these types of marketing strategies for small businesses, a website should do right away. Not having a website in 2021 is like not having any business. A website is something that most customers look for nowadays before buying from any business. A customer is most likely to check your business website before stepping into it.

If your business has a website, then your customers feel that your business is a credible one. Moreover, you can put all the information related to your business on your website, showcase your products with rich content and promote your business. If you have a website, then focus on SEO.

Write Blog

No matter what kind of business you run, there’s a subject that you can publish a blog. Most of the small businesses publish blogs related to their business on their websites, but why?

Because blog offers something knowledgeable to readers and attracts them to their business. You can write about your business, how it helps people, what services or products you into, what milestones you hit, announcements, and so much more in your blogs.

People usually google for some information online, and if they find something related to your subject, then it’s your chance to convert that reader into a customer. But, optimize your blog for SEO to make sure your target readers find it.

Google My Business

This one strategy tops our list as it is the most powerful strategy. It is an effective strategy for local businesses to target their local customers.

Google My Business is an absolutely free tool that can help your small business to manage your google listings. Whenever a customer looks for a business similar to yours, then this Goggle listing will appear in SERPs.

Google My Business -Types of Marketing Strategies for Small Business

If your business ranks for GMB listing, then you have a chance to pull highly qualified leads for your business.
The best part about this strategy is that any business can add a place to Google maps, and that too free of cost. With Google listings, your prospects can find your business easily.

Content Marketing

What could be a better way to promote your business by offering consumable content to your prospects and, in return attracting, them to your business. Well, among various types of marketing strategies for small business, this one is indeed effective.

Content marketing is all about creating and sharing relevant, valuable, attractive, and regular content to a specific audience so that they convert into customers. Content marketing is not simple because the only way to attract the target audience is to make quality content, that they like. Also, the topics you choose must be relevant to your business.

For example, if your business is a bakery shop, then your content must be related to the bakery. Would the audience connect with your business if you create makeup tutorials? Well no.
You can create content like videos, podcasts, offer online courses, blogs, and various other kinds of content.
Content marketing gives slow yet long-lasting results.

Google Adwords

Can you run an effective marketing campaign without even spending a penny?
No, of course. Google Adwords is a strategy that demands some investment, but in return, it delivers optimal results. Google Ads is an online advertising platform where you can bid to display brief ads of your business or products to web users.

Using Google Ads, you can place your ads on Google Search result when a search relevant to your business is made or on non-search websites, videos, or mobile apps.

Using GoogleAdwords, you can justify every penny you spend on as it will deliver better returns by delivering relevant search results to users so that they can get back to your business.

Email Marketing

Email Marketing is yet another affordable and effective marketing strategy for your small business. If the customers share their email addresses, then they could be your future loyal customers. One loyal customer generates word of mouth and draws more and more customers. A brilliant strategy isn’t it!

You can update your customer about discounts or offers on your business products or update them about any new products. This way, you can maintain a relationship with your customers. Also, you can share weekly newsletters or update about any event happening in your business.

A customer can know more about your business when you regularly keep them updated via email marketing. Also, you can use catchy phrases in your email subjects, attractive CTAs in your email to make it look more attractive.

Facebook Advertising

Do you know that over 2 Million small businesses promote their products on Facebook?
Then what are you waiting for?

Facebook advertising is an effective and pocket-friendly way to promote your business. With Facebook ads, you can target a specific target audience and make your ads visible to them.

Facebook Advertising - One of the Type of Marketing Strategy for Small Business

You can also target customers based on psychographic, geographic, and demographic to target customers. Moreover, creating Facebook ads is quite easy, as it requires a headline, an image, a description, and finally, a link.

Facebook ads can bring new customers to your business and create better brand awareness.

Get Social

Who can sell better, A marketer or a Friend you trust?
Well, there is no way we are asking to make thousands of friends, but with social media, you can engage with your customers just like a friend.

There are various social media platforms like Facebook, Linked In, Instagram, Pinterest much more. You can just create your profile, post about your business products and services, create engaging and fun content, stay in connect with your customer and update them about your new offerings.

Social media presence is a must for businesses these days as social media marketing is getting much popularity.
Your small business can build a clan of loyal customers through social media.

Offer Coupon Deals

Customers love discounts, and it can be a great way of promoting your small business. In coupon deals, you can use a coupon deal site where you can offer your products at a discount, and promote your small business.

Groupon website

Groupon is one such website where you can target massive audiences by offering limited period discounts.

At the coupon deal sites, you can let the customers try your product for the first time, and then if they like the products, you can sell them at your actual undiscounted price. So, first, you sell at less price and then at MRP. It is like a customer retention strategy.

Apply for Awards

Getting all the paparazzi after winning an award is every business’s dream. But, even being there in the nominations can give you enough popularity to and marketing your business. Another great way of marketing your small business is by attaching it with some business awards.

Various business awards take place for different businesses, and you can take part in them. It can give you immense publicity and spread awareness about your brand. Moreover, if you win such awards, then it can be an ultimate boost to your small business.

Also, award shows are a great place for networking with other businesses.
You can participate in titles like Best Production Team, best blog post, Best innovative product, and so much more.

Be YoUnique!

Among all the types of marketing strategies for small businesses, this one is different because it’s to be unique.

Yes, your business should not parrot the same thing your competitors are doing. Your small business should have its USP that attracts the customer to your business. Be creative and think out of the box to pitch your niche customers.

There are 400 million small and medium businesses in the world, do what sets you apart and create a unique identity among them.

Wrap Up

So it’s a wrap with the types of marketing strategies for small business. You have so many options to choose from, and most of these strategies are affordable that will suit your business. These marketing strategies are inexpensive and impactful if used smartly.

One thing that you should take note of is that there are ample marketing strategies, and you should choose one to connect with your customers. Connecting with customers will bring success to your small business.

So, do not miss out on any of these strategies and get the attention of all your prospects.

Manvee Dugar
I've pursued my education in management and business studies. I believe in smart work rather than hard work so I opted for management studies. I chose marketing as part of my studies because I've been captivated by the creative aspects of it. I'm always willing to help people and cherish cooperativeness very much. I am fascinated by creativeness in every aspect and strive to modify every single thing in a unique way. Being a determined person, I prioritise work no matter what. I have a very joyful personality and believe to live in the moment. I believe in Karma and I think all the good deeds come back at you. I love to utilise my free time in watching knowledgeable movies and series to gain out of the box perspectives.